Ethos Technologies, which provides an online life insurance marketplace and analytics platform, raised $200 million by offering 10.5 million shares at $19, within the range of $18 to $20. At the pricing, the company commands a fully diluted market value of $1.3 billion.
The company operates a digital platform that integrates distribution, underwriting, policy issuance, payments, and administration for life insurance. The platform processes applications and servicing for consumers, provides agents with sales and policy management tools, and supports carriers with underwriting and administration. As of September 30, 2025, 480,000 policies have been activated on the platform.
Ethos Technologies plans to list on the Nasdaq under the symbol LIFE. Goldman Sachs, J.P. Morgan, BofA Securities, Barclays, Citi, Deutsche Bank, Citizens JMP, William Blair, and Baird acted as joint bookrunners on the deal.
