Red Wisdom Creation, a Hong Kong-based multi-channel marketing platform aimed at younger consumers, filed on Friday with the SEC to raise up to $19 million in an initial public offering.
The Hong Kong, China-based company plans to raise $19 million by offering 4.3 million shares at a price range of $4 to $5. At the midpoint of the proposed range, Yi Feng Holdings would command a market cap of $109 million.
Red Wisdom's core services are online influencer marketing and online precision marketing, which are typically delivered over one- to two-month project cycles which are executive on platforms like TikTok, Google, and YouTube. For influencer marketing, the company bundles influencer selection, content production, and campaign deployment, while its precision marketing service executes targeted advertising via banners or interstitials under "cost-per-mille" arrangements. It procures most of the underlying resources (e.g. integrated entertainer services, short-video promotions, live-stream e-commerce tools) from third parties.
The Hung Hom, Hong Kong-based company was founded in 2019 and booked $14 million in sales for the 12 months ended September 30, 2025. Cathay Securities is the sole bookrunner on the deal.
