Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, filed on Tuesday with the SEC to raise up to $400 million in an initial public offering.
Liftoff Mobile, formed in 2021 through the merger of Liftoff and Vungle, provides an AI-powered platform that supports user acquisition and ad monetization for mobile app advertisers and publishers across various verticals like social media, finance, entertainment, and gaming. As of September 30, 2025, its software development kit is integrated into over 140,000 apps, connecting to approximately 1.4 billion daily active users worldwide, while serving over 1,000 marketers globally, with customers distributed across the Americas, APAC, and EMEA.
The Redwood City, CA-based company was founded in 2011 and booked $634 million in revenue for the 12 months ended September 30, 2025. It plans to list on the Nasdaq under the symbol LFTO. Goldman Sachs, Jefferies, Morgan Stanley, Barclays, RBC Capital Markets, UBS Investment Bank, Wells Fargo Securities, William Blair, Cantor Fitzgerald, Deutsche Bank, PJT Partners, Nomura Securities, BTIG, Needham & Co., and Raymond James are the joint bookrunners on the deal. No pricing terms were disclosed.
