MaxPoint Interactive Priced, NYSE: MXPT

Digital ad automation platform that runs targeted ads to drive in-store sales.

Industry: Technology

Latest Trade: $6.55 0.00 (0.0%)

First Day Return: -15.1%

Return from IPO: -43.0%

Industry: Technology

MaxPoint provides a leading business intelligence and marketing automation software service, which we refer to as our solution, that enables national brands to drive local, in-store sales. National brands use our MaxPoint Intelligence Platform to predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing campaigns to reach these buyers. Business intelligence is at the core of our solution, which leverages high-velocity data processing and proprietary statistical models to continuously analyze more than 20 billion daily data attributes to delineate consumers' real-time purchase intent. By identifying and reaching only the most likely local buyers with digital customized product offers for local stores, national brands can more efficiently and effectively run local marketing campaigns, thereby increasing in-store sales and reducing wasted marketing spend associated with traditional approaches. We provide a technology-driven alternative to traditional local marketing methods for national brands across a number of industries where transactions take place predominantly offline, such as consumer products, retail, automotive, healthcare, telecommunications and entertainment.
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IPO News for MaxPoint Interactive
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IPO Data
IPO File Date 02/03/2015
Offer Price $11.50
Price Range $10.50 - $12.50
Offer Shares (mm) 6.5
Deal Size ($mm) $75
IPO Data
IPO Date 03/05/2015
Offer Price $11.50
Price Range $10.50 - $12.50
Offer Shares (mm) 6.5
Deal Size ($mm) $75
Underwriters
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Company Data
Headquarters Morrisville, NC
Founded 2006
Employees 323
Website www.maxpoint.com