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E-Commerce China Dangdang prices IPO at $16, above its upwardly revised range
E-Commerce China Dangdang, China's largest online bookseller and operator of a rapidly-growing e-commerce platform, raised $272 million by selling 17 million ADSs at $16, above an upwardly revised range of $13 to $15. The company originally filed with a price range of $11-$13 per ADS. The $16 offer price, which represents a 33% increase from the original midpoint, puts Dangdang's fully diluted market value in excess of $1.3 billion. Often referred to as the Amazon.com of China, Dangdang generated $218 million in sales in 2009, an increase of 90% over 2008. In the first nine months of 2010, the company's sales jumped 56% to $235 million. E-Commerce China Dangdang is expected to open for trading on Wednesday on the NYSE under the symbol "DANG". Credit Suisse and Morgan Stanley acted as lead managers on the deal.
Keywords / Tickers: DANG
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