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Online home goods retailer Hour Loop prices $6 million IPO at $4

January 6, 2022
HOUR

Hour Loop, an online retailer selling various household goods primarily on Amazon, raised $6 million by offering 1.5 million shares at $4. 

Hour Loop operates primarily as a third-party seller on Amazon.com, selling items within home/garden decor, kitchenware, apparel, and electronics. In total, the company manages more than 100k SKUs. The company is headquartered in Redmond, WA, where it maintains a virtual office; Hour Loop also leases property in mainland China and Taiwan. 

Hour Loop plans to list on the Nasdaq under the symbol HOUR. EF Hutton acted as sole bookrunner on the deal.