Samba TV, which provides AI-driven advertising and analytics software for connected TVs, filed on Tuesday with the SEC to raise up to $75 million in an initial public offering.
Samba TV provides AI-driven content identification software that is embedded in connected TVs (CTVs) sold by original equipment manufacturer brands across the globe. Using data collected from consenting viewers, as well as licensed data, the company provides customers with critical tools to optimize how they plan, buy, and measure their advertising campaigns to reach their preferred audiences. Samba TV is currently active in six countries, and its customers include brands, agencies, content programmers, publishers, and measurement and advertising vendors.
The San Francisco, CA-based company was founded in 2008 and booked $123 million in revenue for the 12 months ended September 30, 2021. It plans to list on the NYSE under the symbol SMBA. Samba TV filed confidentially on September 2, 2021. BofA Securities, Evercore ISI, and Oppenheimer & Co. are the joint bookrunners on the deal. No pricing terms were disclosed.
