Integral Ad Science Holding, which provides a digital advertising measurement and verification platform, raised $270 million by offering 15 million shares at $18, above the range of $15 to $17.
Integral Ad Science's technology provides metrics designed to verify that digital ads are served to a real person, viewable on-screen, and appear in a brand-safe and suitable environment in the correct geography. The company is integrated with major advertising platforms including Amazon, Facebook, Google, Instagram, LinkedIn, The Trade Desk, and Twitter across all devices, including desktop, mobile, connected TV, and video. Integral Ad Science claims to use artificial intelligence and machine learning to process over 100 billion daily web transactions to provide real-time insights and analytics.
Integral Ad Science Holding plans to list on the Nasdaq under the symbol IAS. Morgan Stanley, Jefferies, Barclays, Evercore ISI, Wells Fargo Securities, BMO Capital Markets, Oppenheimer & Co., Raymond James, and Stifel acted as joint bookrunners on the deal.
