Founded in 2006 by two brothers and avid outdoorsmen to address the void in durable high-performance coolers for hunting and fishing, YETI (YETI) has become a premium lifestyle brand and successfully carved out a niche within the outdoor equipment market.
Following several operational missteps that ultimately led to management scrapping plans for a July 2016 IPO, YETI has diversified its product portfolio across stainless steel drinkware (51% of LTM sales), coolers and equipment (47%), and accessories (e.g. apparel; 2%).
Here are three other things you need to know about YETI’s upcoming IPO.
