Gridsum, which offers a platform for marketing data analytics and automated keyword bidding in China, filed on Friday with the SEC to raise up to $75 million in an initial public offering.
The Beijing, China-based company was founded in 2005 and booked $45 million in sales for the 12 months ended June 30, 2016. It plans to list on the Nasdaq under the symbol GSUM. Goldman Sachs (Asia) and Citi are the joint bookrunners on the deal. No pricing terms were disclosed.
