e.l.f. Beauty Priced, NYSE: ELF

Sells trendy, low-cost cosmetics for the eyes, lips and face online and in mass retail.

Industry: Consumer Staples

Latest Trade: $25.01 -0.11 (-0.4%)

First Day Return: +55.9%

Return from IPO: +47.8%

Industry: Consumer Staples

We are one of the fastest growing, most innovative cosmetics companies in the United States. Driven by our mission to make luxurious beauty accessible for all women to play beautifully, we have challenged the traditional belief that quality cosmetics are only available at high prices in select channels. e.l.f. offers high-quality, prestige-inspired beauty products for eyes, lips and face at extraordinary value, with the majority of our items retailing for $6 or less. Our price points encourage trial and experimentation, while our commitment to quality and a differentiated consumer engagement model engender loyalty among a passionate and vocal group of consumers. We have built an authentic brand and a company with strong growth, margins and cash flow from operations.
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IPO News for e.l.f. Beauty
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IPO Data
IPO File Date 08/26/2016
Offer Price $17.00
Price Range $14.00 - $16.00
Offer Shares (mm) 8.3
Deal Size ($mm) $142
IPO Data
IPO Date 09/21/2016
Offer Price $17.00
Price Range $14.00 - $16.00
Offer Shares (mm) 8.3
Deal Size ($mm) $142
Underwriters
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Company Data
Headquarters Oakland, CA
Founded 2004
Employees 159
Website www.elfcosmetics.com