Bojangles' Priced, Nasdaq: BOJA

Restaurant chain known for its chicken and biscuits with over 600 locations.

Industry: Consumer Discretionary

Latest Trade: $15.35 -0.45 (-2.8%)

First Day Return: +25.0%

Return from IPO: -16.8%

Industry: Consumer Discretionary

Bojangles’ is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Over the last 38 years, we believe Bojangles’ has become an iconic brand with a cult-like following due to our famous, made-from-scratch biscuits baked every 20 minutes, our fresh, never-frozen bone-in fried chicken, our unique fixin’s and our Legendary Iced Tea. We believe we offer fast-casual quality food combined with quick-service speed, convenience and value. While we serve our full menu of craveable food across all dayparts, we are especially known by customers for our breakfast offerings and generate, on average, over $650,000 annually per company-operated restaurant before 11:00 a.m. In fiscal 2014, our 254 company-operated and 368 franchised restaurants, primarily located in the Southeastern United States, generated over $1 billion in system-wide sales, representing $406.8 million in company restaurant revenues and $628.6 million in franchise sales which contributed $23.7 million in franchise royalty and other franchise revenues. Over this same period, our restaurants generated a system-wide AUV of $1.8 million, which we believe is among the highest in the QSR and fast-casual segments. Our mission is to win the hearts of our customers by delivering quality and service all day, every day, and we believe our passionate team members and culture are fundamental to our success. The excitement for our brand and enthusiasm of our customers can be best summarized by our famous tagline…“It’s Bo Time!”
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IPO News for Bojangles'
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IPO Data
IPO File Date 04/06/2015
Offer Price $19.00
Price Range $18.00 - $19.00
Offer Shares (mm) 7.8
Deal Size ($mm) $147
IPO Data
IPO Date 05/07/2015
Offer Price $19.00
Price Range $18.00 - $19.00
Offer Shares (mm) 7.8
Deal Size ($mm) $147
Underwriters
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Company Data
Headquarters Charlotte, NC
Founded 1977
Employees 8,800
Website www.bojangles.com